Although there are some 45,000 Chinese restaurants or eateries in America, and  the Chinese Restaurant industry has generated over $20 billion annual sales,  Chinese food is still generally stuck in the minds of American diners as a cheap  take-out of chow mein, spring rolls and fortune cookies.  While Chinese food has  reinvented itself many times over in Asia — where the recent economic boom has  fueled the food service industry’s amazing growth— its counterpart in the U.S.  has not yet achieved the same stature.     

Join New York Times reporter and author of The Fortune Cookie Chronicles —  Jennifer 8 Lee in a conversation with world renown Chef Martin Yan, a  celebrated host of over 3000 cooking shows broadcast worldwide, author of over  30 cookbooks and, most recently, founder and chairman of Martin Yan’s Culinary  Arts Center in Shenzhen, China. Chef Yan has launched his center to promote the Chinese culinary arts in response to the world’s fascination of Chinese heritage  and cuisine. There will be a live food demonstration plus a viewing of some video clips.  
 
Date: Thursday, March 26, 2009  
Location: Asia Society, 725 Park Avenue at 70th Street

Agenda:
5:30-6:15: HBSWA: “Behind the Scenes” talk with Judi Kilachand, Executive Director of Business Programs at The Asia Society, and Rachel Cooper, Director of Cultural Programs and Performing Arts
6:30-8:00: Conversation with Martin Yan and on-stage food demonstration
8:00-9:00: Book signing and reception

Cost: $15 provided you use the HBSWA promotion code if purchasing tickets or online or that you mention the HBS Women's Association of New York if purchasing tickets by phone.

To purchase tickets online please visit, https://tickets.asiasociety.org:
 
For returning users:  

1. Under An Evening with Star Chef Martin Yan: An Ambassador of Chinese Food and Culture, click add to basket.
2. On the next page please enter your email address and password.
3. On the next page please enter promo code HBSWA at the top of the page and then click, proceed to checkout.
4. On next page please fill in you credit card details and then click submit

 
For new users:     

1. Under An Evening with Star Chef Martin Yan: An Ambassador of Chinese Food and Culture click add to basket.
2. On the next page next to the New User? button, please click, create an account
3. On the next page fill in your personal details and submit
4. On the next page please enter promo code HBSWA at the top of the page and then click, proceed to checkout.
5. On next page please fill in you credit card details and then click submit

 
To purchase ticket by phone please call, (212)-517-ASIA from 10am-5pm. When you call, please mention The HBS Women's Association of New York to receive tickets at The Asia Society member rate of $15.