When was the last time you typed your own name into Google?  Do you know that 85% of recruiters say they use the Web for research, and 45% admit to eliminating a job candidate because of information they’ve found there? What impression are you making on contacts, prospects, employees, superiors, clients or even potential board colleagues who might be checking you out right now?  

There isn’t one individual for whom online personal branding isn’t important, and yet… few people know how to proactively build and protect a good one.  Google, Yahoo!, LinkedIn, Bing, Twitter, Flickr, YouTube, FriendFeed, Naymz, Facebook, blogs… where would you start?  And if you discovered something negative about yourself on the Web, would you know what to do about it?

We live in a 24/7 global world where anyone can say whatever they like on the Web, and that content may, in fact, live forever – whether it’s true or not.  This means that the old tenets of managing your career and reputation must now include active management of your own Internet results.  

Come hear Stephanie Fierman, MBA ’90 and senior marketing executive, answer your questions, help you prepare a personal action plan and more.   

You cannot afford to miss this event!  

Speaker Biography:

Stephanie Fierman advises B2C and B2B companies on matters related to brand development, corporate and crisis communications, e-commerce and product marketing, and the execution of online and offline marketing programs focused on lead gen, demand creation and brand awareness.  She has 20 years of experience successfully implementing global sales and marketing strategies for growing ventures, as well as Fortune 50 companies that include Citigroup, JPMorgan Chase and Time Warner.

As a recognized expert in Web 2.0, Stephanie is particularly committed to helping executives and organizations effectively apply social media strategies to build and maintain a positive reputation online.

EVENT DETAILS:

DATE: Thursday, October 22, 2009
TIME: 6:30 p.m.
LOCATION: the offices of Accenture, 1345 6th Avenue (at 54th St), New York, NY
COST: $15 for HBSWANY members and $40 for non-members